Monthly Archives: October 2008

October 23rd, 2008 Systems posted by dmerritts View Comments

Web BETAs : Top 5 Communication Requirements

As someone who signs up for almost every BETA under the sun, I’ve seen five best practices emerge that seem to keep me engaged throughout the process. Since I’m a Marketing person, I look at this from a product manager / outbound communication perspective. There are a LOT of things that should be done internally with engineering and support during this process to make your BETA cycles effective. Internet BETAs have reshaped what BETA means. Traditionally, by definition, BETA meant a closed, invite only perfecting cycle before release. Well, in the web world of today, we now have private BETAs, …

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