Monthly Archives: February 2009

February 19th, 2009 Systems posted by dmerritts View Comments

Top 10 Landing Page Form Tips

Making great landing pages for lead generation is a science. It requires a lot experimentation using A/B or Multivariate testing. I’m always amazed how little things like changing the text, background or button color will increase conversion rates. But, in order to make lead generation successful, it’s important to play with these things. Think of it as a game. There has been a lot on the web written about email marketing and landing pages, effective forms, color design, etc. I won’t try to replicate all that goodness. Instead, I’ve assembled a list of things I think about when creating high …

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