Monthly Archives: August 2011

August 17th, 2011 Systems posted by dmblogadmin View Comments

5 Reasons Why You Don’t Know Your Buyer Better

Recently, I’ve been working with a number of companies that say they know their buyer. Yet, most of the time they don’t. Most people have a tendency to project themselves as the buyer. You often hear: “This is how I’d buy this product.” Well, unless you happen to be highly representative of your average buyer persona, you’re probably wrong. This blog will explore 5 reasons why most product, engineering, marketing and sales people don’t know their buyer well enough.