Recently, I’ve been working with a number of companies that say they know their buyer. Yet, most of the time they don’t. Most people have a tendency to project themselves as the buyer. You often hear: “This is how I’d buy this product.” Well, unless you happen to be highly representative of your average buyer persona, you’re probably wrong. This blog will explore 5 reasons why most product, engineering, marketing and sales people don’t know their buyer well enough.
This blog discusses Dan Merritts' insights and perspectives on the way the world (doesn't) work(s).