Monthly Archives: May 2013

May 21st, 2013 Systems posted by dmblogadmin View Comments

Marketing isn’t a Fucking Democracy

Marketers who can’t create just collaborate. He seeks the collective wisdom of others. He sorts through bad advice; adopts it as his own. He adopts the confused, inexperienced position of others. While he thinks that this is a way to build¬†consensus, ¬†it ultimately leads to a misguided and diluted marketing approach. There are 5 aspects that I think a good marketer should embrace and work through with an organization. Most bold marketing innovations were hated at the beginning. Yet, many have become household names that garner brand equity that junior marketeers yearn to achieve. Be Bold. Be Passionate. Bad marketing …

Read more...