Monthly Archives: April 2018

April 12th, 2018 Systems posted by dmerritts View Comments

4 A’s of Successful Branded Content Campaigns

Writing content is not enough. Content that is not seen is worthless. Every marketer must think about developing content – organic or paid — that not only drives engagement, but also compels prospective customers to act. With the rise of branded content studios from publishers like Buzzfeed, The Washington Post, and Bustle, marketers have more choices than ever for branded content partners.┬áMarketers must move past the basics of page views and industry average indexes (i.e., “Your article performed 20% better than your industry index”) for determining the success of the branded content campaign. Marketers must demand more for each branded …

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