Author Archives: dmblogadmin

September 5th, 2013 Systems posted by dmblogadmin View Comments

Accountability. Stand up.

Managing people is tough. Holding them accountable requires balance. On the one hand, you don’t want to micromanage and allow them learn from their own mistakes; on the other, you don’t want the business to fail as a result from learnings and empowerment without oversight or accountability. The fragility of a startup drives the right balance. Junior employees have a lot more room to make mistakes, learn and improve. Leaders don’t. Whether its a seasoned executive or a rising star with increasing responsibility, the stakes of the game of business depend on the financial security of the business. Certain decisions …

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May 21st, 2013 Systems posted by dmblogadmin View Comments

Marketing isn’t a Fucking Democracy

Marketers who can’t create just collaborate. He seeks the collective wisdom of others. He sorts through bad advice; adopts it as his own. He adopts the confused, inexperienced position of others. While he thinks that this is a way to build¬†consensus, ¬†it ultimately leads to a misguided and diluted marketing approach. There are 5 aspects that I think a good marketer should embrace and work through with an organization. Most bold marketing innovations were hated at the beginning. Yet, many have become household names that garner brand equity that junior marketeers yearn to achieve. Be Bold. Be Passionate. Bad marketing …

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August 17th, 2011 Systems posted by dmblogadmin View Comments

5 Reasons Why You Don’t Know Your Buyer Better

Recently, I’ve been working with a number of companies that say they know their buyer. Yet, most of the time they don’t. Most people have a tendency to project themselves as the buyer. You often hear: “This is how I’d buy this product.” Well, unless you happen to be highly representative of your average buyer persona, you’re probably wrong. This blog will explore 5 reasons why most product, engineering, marketing and sales people don’t know their buyer well enough.

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